New Balance Athletics, Inc. (NB), best known as simply New Balance, is one of the world's largest manufacturers of footwear and sportswear. Headquartered in Boston, Massachusetts, the multinational corporation was founded in 1906 as the New Balance Arch Support Company.

The latest trends in technology and design have made New Balance prescription glasses a benchmark in sales in the sports sector. They combine quality with durability, offering the best product with the latest solutions. They are one of the few sports brands that still manufacture in the USA and England.

To complete its collection of sports accessories, New Balance introduces a new range of sports prescription glasses and glasses dedicated to younger audiences. New Balance focuses on a wide catalog of glasses with applied sports technologies, such as a clip for "closing" frames that provide better support and protection against slipping of glasses during sports activities - ELOCK technology on temples. You can adjust the temples to the following angles: 0°, 27°, 54° and 81°. The New Balance kids eyewear collection features 180° Flex Hinges for added durability.