POLICE was born in Italy in 1983 from an intuition invented by De Rigo, one of the world's leading groups in the production and distribution of the highest quality glasses. It's the 80's and everything defines who you are: music, style and attitude - from what you listen to to what you wear - this includes glasses. Practicality is no longer enough, people expect more and are looking for boldness, style and character. They want to wear glasses that represent them, and POLICE is ready to accommodate them. It is a brand capable of sensing and satisfying the need to express oneself through one's own style. As a newcomer to the scene, POLICE stands out on the market with an iconic style that represents everything people want to wear: freedom, boldness and a big personality.

A brand without labels, conventions and brakes, aimed at real and authentic people who constantly refuse to follow the rules. It is an Italian brand with an open character and a clearly international vocation, ready from the very beginning to position itself in the middle segment of the market. Inspired by authentic and courageous personalities, the street style of POLICE easily wins recognition around the world, captivating - with extraordinary naturalness - even the youngest: free, authentic, enterprising, rebellious, but also emotional spirits. Always in constant search of yourself.

Throughout its history, POLICE has always known how to reinvent itself as a new "society" icon, incorporating eye-catching details and theme variations with each passing season: blue mirror lenses, for example - launched in the 1990s - immediately became a global a trend, i.e. a logo with an eagle, a symbol of freedom, reinterpreted over the years, but always representing the unique spirit of the brand. With such a strong and recognizable identity, why stop at glasses? Since 1997, POLICE has transformed its style into a lifestyle, opening doors to new, previously unexplored sectors, with one that stands out from the rest: fragrances. The brand's courage translated into its first fragrance for men and women, a success that led to experimentation and many different collaborations: watches (2003), jewelry (2005), fine leather goods (2011) and clothing.

POLICE follows the trends but goes further to assert its personality, leaving its mark over the years, thanks also to advertising campaigns with high caliber ambassadors and partnerships with the world's leading production companies. Stars from the world of cinema and sports, including Bruce Willis, George Clooney, David Beckham, Antonio Banderas, Neymar Jr and Lewis Hamilton, lent their faces and collaborated with POLICE, interpreting and giving voice to the brand's values, style and vision. POLICE has also collaborated on many action films, such as Batman vs Superman: Dawn of Justice, Justice League, Men In Black: International and The Batman. Stories of iconic superheroes for whom limited collections were created.

Today, POLICE exports its concept of style and boldness to 100 countries around the world, creating dedicated collections that speak the language of the community wherever they are. From Asia to Europe, from Central America to Africa.